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Setting The Right Price
A pricing strategy that is sensitive to market trends is most likely to achieve the best end result. Pricing a home for an optimal result is both science and art, and Premier Properties Sales Associates apply considerable study and skill to this critical professional task. Determining an attractive initial listing price is especially important, because homes almost always gain the most attention in their first two weeks on the market. As you can see from the chart below, pricing greatly affects the number of buyers you will attract.
As a starting point, your Premier Properties Sales Associate will thoroughly research comparable homes in your neighborhood and town. He or she will advise you of recent sale prices and how similar homes are priced now, and even review homes that didn't sell and were taken off the market. Location, property size/features, style, age, physical condition, special features, and recent enhancements will all be considered in assessing your home's value.
To analyze the data, Premier Properties has developed a unique tool called a Price Trend Analysis. It goes beyond the capabilities of a typical Comparative Market Analysis (CMA) by projecting local price trends. With our method, your Sales Associate can use the many market influences that impact price - including supply of homes versus demand, how the local economy is faring, and home appreciation rates - to help you determine the best asking price for your home. |
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